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Web Development


Website development has come a long way since the mid-90s when the Web explosion took place.

Early websites were often written by individuals and were text-only affairs; nowadays sites are frequently constructed by professional web design houses employing teams of developers as well as graphics artists, usability, accessibility, search engine and database specialists all collaborating to produce and maintain websites responsible for millions of dollars of annual revenue for their owners. Of course,
not all website development and design is undertaken at this level; many design houses are manned by a few people whose duties frequently overlap. And there are millions of websites authored by individuals either for small businesses or, increasingly,
as weblogs promoting the authors' lifestyles and perspectives on life, politics, news.
Unless buying an off-the-shelf site or populating a template weblog, a professional web presence will invariably involve a number of development phases and site revisions before, during and after go-live.
Following a preliminary meeting to gauge the size and scope of the project and gain an understanding of the business model, principle objectives are identified and, unless a vanity site, market strength and competitors are identified along with promotional and search engine strategies together with various metrics to establish a baseline against which to measure objectives success.
A decision will be taken whether to include a content management system (CMS) providing the client with a degree of autonomy to update certain areas of the site themselves rather than rely on the developer to supplement of change page content at a future date.

A classic example of such a feature would be an ecommerce site with an administration back-end where product lines are updated, or the CMS may comprise a simple interface for staff to change news features, special offers or other promotional content.